Benefits of Blogging

Blogging for business

Business owners are adopting blogging as an online marketing tool because of a blog’s ability to generate a large, loyal following and keep customers engaged. Blogging can also help attract more customers.

Blogs provide potential and existing customers with valuable, useful and often entertaining content.

Blogs can:

  • solve readers’ problems
  • convey a company’s authority/expertise
  • build trust between the reader and the business
  • inform about the company’s brand and core values

Other blogging benefits

Blogging aids SEO (search engine optimization) because search engines (such as Google) favour websites which are regularly updated with fresh, valuable content.