Blogging for business
Business owners are adopting blogging as an online marketing tool because of a blog’s ability to generate a large, loyal following and keep customers engaged. Blogging can also help attract more customers.
Blogs provide potential and existing customers with valuable, useful and often entertaining content.
- solve readers’ problems
- convey a company’s authority/expertise
- build trust between the reader and the business
- inform about the company’s brand and core values
Other blogging benefits
Blogging aids SEO (search engine optimization) because search engines (such as Google) favour websites which are regularly updated with fresh, valuable content.