This is a question I get asked a lot.
People want to know how to drive traffic to a website. They want to know whether they need a blog, and if so, why they need a blog.
The answer is difficult to deliver without a heap of arm waving and gesturing, because it’s about three interrelated actions:
- Creating valuable content worth sharing
- Getting that content shared, liked and read
- Optimising that content for search engines
To better understand the holistic approach to online marketing in visual form, check out this infographic. And go easy – it’s the first one I have ever made!