On Monday I wrote about how you can use the wheel of the year to add an extra layer of meaning to your content or social media marketing calendar. If you’re not familiar with the Solstices, Equinoxes and fire festivals, I included a handy table of dates and one of correspondences to get you started.
Today, I want to share my content calendar with you. My content calendar is based on this one from Inkspiller, but unlike any that I’ve been able to find, it contains prompts for the 8 wheel of the year festivals as well as regular calendar events such as Christmas and New Year. And, my one starts in November 2016 and runs until October 2017, so you can start using it now.
Here it is: Wheel of the Year Content Calendar 2016-2017
If you’ve never used one before but you run your own business and use a blog and social media to promote your products or services, you’re going to love it. Content calendars are invaluable. I suggest you plan your content for the whole year. For instance, right now you might have a great idea for a blog post, but it would be more relevant if you published it in the summer holidays. That’s great! Schedule it now, so you don’t forget. My content calendar will also help you out on those days when you just can’t think what to write or share. It’s amazing how much easier it is to make a start if you have something down, even if it’s just a hastily written headline or idea.
I love Excel spreadsheets, but not everyone gets along with them. For this reason, I am happy to answer any questions you have about using this content calendar. Just send me a quick email, tweet or Facebook message. I don’t promise to know everything about Excel, but I am comfortable with it and I will help if I can!
Here one common issue you might have, and how to solve it: