By Paul Granger
Any online business owner who is making good money through online advertising will either have a solid SEO (search engine optimisation) or hardworking Google AdWords PPC (pay per click) strategy.
Have you ever wondered why some people are making a killing with paid ads, while there are those who never make a single sale? Paid search could be the reason.
According to Econsultancy:
“Paid search marketing means you advertise within the sponsored listings of a search engine… by paying either each time your ad is clicked (pay-per-click – PPC) or less commonly, when your ad is displayed (cost-per-impression – CPM).”
How to manage your ads effectively
There are plenty of eBooks and video tutorials on AdWords, and anyone can learn and profit with PPC. But there are many internet marketers who never make decent income with their PPC campaigns.
If you’re a marketer who is fighting to profit with AdWords, you may need to make a number of changes to the way you write your ads.
Choosing high-ranking AdWords, creating exciting sales copy, and correctly describing your service or product is the formula for successful pay-per-click ads.
But with all the ballyhoo about quality score, CTR (click-through rate) and a number of other metrics and factors, it is easy to lose sight of the fundamental rules of marketing.
Start with the fundamentals of marketing
Focus on your service or product, the topic of your site and your sales copy. Great sales copy is the backbone of successful internet marketing.
Another basic thing to start with is keyword research, which is at the heart of any campaign.
Google AdWords allows you to pick keywords that precisely describe your service or product. Without the right keywords, you will probably waste a lot of time and money.
Next, structure your account for best performance and for easier management later on. A good AdWords Account will have a solid, easy-to-navigate architecture. If your Account looks like a maze you will be less likely to see a missed opportunity or wasted spend fast enough to rectify things.
Choose your budget
Once you have those two areas set up, it’s time to plan your budget.
You’ll want to choose a figure that is affordable but also generous enough to test your market and gather some data.
A good place to start is to multiply your CPC (cost per click) by 20 so that you can get at least 20 clicks from each keyword you wish to test each day. You can then monitor if they are worth the spend or need to be scrapped.
These steps are only the beginning, but I hope this helps you to get started.
PPC is a vast topic, and to understand the whole process requires lots of study and practice. To get the best out if your investment you will need to either study some AdWords tutorials or hire a professional (PPC) Pay Per Click Agency. We can help.
Paul is Chief Content Officer at WebsitePromoter, a site that helps small online businesses learn how to grow their presence on the internet with SEO and Pay Per Click.