What is a Blog?

You have a vague feeling that you need a blog in order to promote yourself or your business, but you’re not really sure what a blog is, or what it’s supposed to do for you.

If this sounds like you, keep reading.

Blog – definition

A blog (web log) is a website consisting of written entries (posts) typically displayed in reverse chronological order.

In essence, a blog is a website that’s regularly updated with fresh content – text, images, videos and/or audio material.

A blog is a bit like an online diary. Like a diary, a blog is often very personal, so it can be difficult to see how a blog should fit in with your online marketing efforts.

If it helps, you can dispense with the phrase ‘blogging’ altogether, and call it ‘content marketing’. It amounts to the same thing.

What’s the difference between a website and a blog?

A website contains information that potential customers can use to determine who you are and what you do. Websites are your online business card, portfolio or shop.

A blog is created with the reader in mind. Business blogs serve the reader, in the hope that he or she will become a customer.

Why Do I Need a Blog to Market My Business?

Content Marketers know that people use the internet is to learn. Good blogs fulfill a need. They inform and entertain. Or they inspire and transport.

A blog keeps the reader invested in you and your business.

If it’s really good, it will keep them interested in you and your journey. It will serve the reader’s needs, first and foremost, in the hope that the reader will become a loyal, long-term customer.

In summary:

  • A blog is created with the reader, not the business, in mind.
  • A blog is never static – it is regularly updated with something new.
  • A blog encourages readers to return, subscribe or follow.
  • Blog posts are often published in order to find or create customers.

Other blogging benefits

  • Blogging aids SEO (search engine optimisation)
  • Blogging can help you grow your online network
  • Blogging is a great way to convey your personality