SEO stands for “Search Engine Optimisation”
It simply refers to the process of wording the content on your site in such a way that it encourages customers to find you via search engines.
The goal is for your website to appear in the results supplied by search engines, such as Google, Yahoo, Ask, and Bing, when customers input keywords that are related to your business or industry.
For example, if you were to type ‘handmade cloaks‘ into Google, you would see the Avalon Cloaks website listed on the first page of the search results. That is because Avalon Cloaks has been optimised to ensure that it can be found using relevant search terms.
SEO and keywords explained
Internet marketing jargon can be off-putting, so here’s my definition of ‘SEO‘ and ‘keywords‘:
- SEO – what keywords you choose to use and emphasise on your website
- keywords – search terms customers use to find you, your products or your services
How easy is that?
Luckily for the small business owner, optimising a website for search engines need not be complicated, costly or contrived.
Blogging makes SEO relatively easy. Bloggers publish fresh content regularly, ensuring that relevant search terms (keywords) are included in their posts. If you don’t have a blog yet, simply publishing valuable articles on a regular basis will help your website’s SEO.
How often to use keywords
It is not necessary to stuff your content with keywords. This could damage your SEO. It’s better to use keywords only when it is natural to do so.
Applying SEO to your website
There are more technical elements to SEO, and there are ways of ensuring that you’re including exactly the right keywords for your business in your content. But, what I’ve described above is a good starting point. If you need a reminder of what ‘content‘ and ‘content marketing‘ refer to, click here.
Other factors that affect SEO
Part of the reason you should publish great content on your site is so that it will generate links from other websites to your website. When another website links to your website, search engines realise that your content is valuable. It demonstrates your authority in your industry.
I’ll discuss links in more detail at a later date.
For now, if you’re a business person, I would advise you to look into generating some quality content for your website. If you hate writing, don’t worry. Other people can do it for you.
A quick reminder…
- is informative, entertaining and instructive – written for your reader, not you
- is well-written, in clear, correct language designed for online reading
- uses keywords (search terms) that are relevant to your potential customer